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Buddy a factor in Swans membership surge

Frenzied interest in Lance Franklin and the winning form of the Sydney Swans has translated into a record membership tally for AFL club.

The Swans announced on Thursday they had ticked past 40,000 members for the first time.

It means the club, who signed Franklin on a nine year contract worth $10 million at the end of last season, comfortably topped the previous record of 36,358 set in 2013.

"Sydney remains the toughest sporting market in Australia and we recognise there is still a lot of work to be done but we are...


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